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Sales of ‘superfood’ soft cheese skyrocket 40% in 1 year

Posted in: Weight Loss 22 Sep, 2014

Britons are finally waking up to the amazing benefits of quark, a tasty and healthy soft cheese that’s virtually fat free. Quark has been around for centuries across central Europe, with Germany being one of the biggest consumers of the product. It’s low in salt, even lower in sugar and high in protein, which keeps you full for longer.

This year health-conscious individuals in the UK spent an incredible £8.5 million on the product, a rise of £2.3 million from last year.

Considering it’s been around for so long, calling it the new superfood seems a bit over the top, but this is just good old-fashioned marketing. Any cheese that can help you to shed extra pounds is worth knowing about, especially when our supermarkets are full of extremely high-fat versions. While some have said the fat-free quark cheese is delicious, rich and creamy, there are others who find it quite acidic and rough in the mouth.

Nutritionists love it

Fiona Hunter, nutritionist from Notting Hill in London, commented: “Quark is being used more and more in recipes and I advise people to use it. It’s lower in fat than any other soft cheese on the market – it’s even lower than reduced fat products.” Overall, it contains one-fifth of the calories found in regular cream cheese.

With obesity a growing problem in our country, using a cheese like this means everyone can still indulge in their favourite foods while using healthier ingredients. It’s not a “mature” idea to use full-fat cheddar and mozzarella in every cheese-based meal.

Celebrities are fans of it too

There are several celebrity fans who enjoy it too, including the never-aging Jennifer Lopez, Gisele Bundchen (a top Brazilian model), and the Duchess of Cambridge’s mother, Carole Middleton.

Most of the credit for quark’s sales goes to Lake District Dairy Co, who account for 94% of the market growth. The British firm, based in Wigton, Cumbria, set up in 2008 and identified a real gap in the market when they mass-produced the cheese, which comes in three different flavours – lemon, vanilla and original. But even they couldn’t have expected the incredibly high sales growth over the last couple of years.

It’s not a superfood

Awareness of the cheese is great but let’s not get carried away and call it the new superfood. If that continues, it will become difficult to find a non-superfood. It’s easy to understand why marketers abuse the superfood label, because as consumers, don’t we all long for a magic bullet for weight and detoxification? With people concerned about the nutritional value of lacklustre farm food, they’re eagerly looking out for superfoods to fill the dietary gap. However, as Quark is still a dairy product, it advised to eat it in moderation alongside a balanced food plan in order to reap the full benefits.

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